Baidyanath

Baidyanath is a 105-year old legacy health & wellness brand in India. It is incredibly well-known, and carries a reputation of being Asli Ayurveda. We’ve been strengthening this iconic brand for over a year now.

 
 

BRAND REACH: India

SECTOR: Health & Wellness

 

SERVICES:

Digital Strategy + Social Media Strategy + Social Media Management + Website Banners Design + Performance Marketing Creatives ++

 

Challenge

While it is one of the oldest Ayurvedic brands, it was late to start its Social Media game. The challenge we faced was two-fold: 1. Make this century-old brand stand for its legacy, yet be relevant for today’s date. 2. Establish credibility of being Asli Ayurveda.

Approach

Our team took an utterly simple approach. We made the brand communication genuine with a lot of focus on ingredients and original recipes. This underlines the fact WHY Baidyanath is Asli Ayurveda and solves the brand challenges.

Strong Value

In order to stay relevant, we further developed the brand identity elements like colour palette & typography style. The brand has good engagement, achieved organically. The styling brings a sense of familiarity and uniqueness. We’ve taken forward the legacy and only beautified it.

 
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Strongly Positive digital agency for Baidyanath Asli Ayurvedic brand india
 

There is sheer simplicity in the content and lot of ingenuity in the way it is presented.

 
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Keeping the focus on larger picture, each piece of creative is a beautiful and complete narrative in itself. That’s how we build strong brands.

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The flow of Instagram grid is being used to deliberately narrate a story. Every element is true to the brand, building on its legacy. With the focus on ingredients, remedies and Ayurvedic Science, the brand is becoming synonymous to Ayurveda.

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Strongly Positive dives into the deep corners of the category to bring out rich, meaningful content; setting a new precedent.

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Performance Marketing Creatives are designed to stand out, generate curiosity and drive behaviour. It makes people click on the ads interact with the brand.

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The website design elements sing the same narrative as the rest of the brand communication, making Baidyanath coherent and instantly familiar.

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CLIENT TESTIMONIAL

Strongly Positive is a dynamic team with Ashish leading it. They are knowledgeable and have the ability to think out of the box. We are impressed by their creative flair and content strategy which involves in-depth study of Ayurveda. I would strongly recommend them to someone looking out for an agency with a 360° view on online marketing and brand management.

Shruti Singhal Sharma
Director, Baidyanath Group