Case Studies.
What makes our work different?
++Working with few good brands, instead of having a wide portfolio.
++Delivering simplistic communication. Not layered thoughts.
++ We work with brands that have a story to tell. Not because their competition is on Digital Media.
Siddhayu
Reimagining communication for a brand that reimagines Ayurveda
Siddhayu is a sub-brand of century old Ayurveda brand, Baidyanath. We’ve been working closely with Siddhayu for all of their Digital Media Communication. Every touchpoint is anchored by the Digital Strategy that we defined at the beginning of engagement. The brand now communicates in cohesive ways across social platforms like Instagram, Facebook & LinkedIn. In addition, we also manage the advertisements for Performance Marketing and Promotional content for Website Banners.
Auric
Creating a new category of Beverage
We crafted AURIC to disrupt the beverages market and Ayurveda industry. We have been building Auric for over 2 years now. The scope of work involved Brand Strategy, Naming, Logo & Identity Design, Packaging Design, and Communication Design. The result is a beverage brand, so well-made that you can’t find faults with it.
AURIC is a completely new category of functional beverage. We see Digital as a media to express the Brand Personality. And right from the very first social post, we have been doing just that.
Read more in the case study here. Or you could check out the exemplary work we have done on AURIC Social Media.
Instagram // Facebook // Twitter Read more about Auric’s brand creation journey on Yellow Fishes.
Queen of India
Delighting the Middle East with Finest Indian Cuisine.
The decade-old restaurant brand is particularly famous for its gourmet food and Indian hospitality. We’ve been strengthening this brand since 2017, starting with Brand Rejuvenation. The Brand Rejuvenation entailed articulating Brand Personality characteristics, refinement of logo, developing a high-recall Brand Identity and creating a truly memorable experience for its customers. You could check out full branding Case Study here.
On the Digital Platforms, the brand pillars are manifested smartly; and the bilingual communication caters to broader audience, setting the tone for expansion of the brand outside of Saudi Arabia. You could check out our non-templatised work we have done on Queen of India Social Media.
Mokaya
For the love of Chocolate.
Mokaya is a Saudi Arabian brand of premium, artisanal chocolates that masters the art & science of chocolate. Mokaya has been known for its popular retail chain, serving rich Swiss and Belgian Chocolates in delightful gifting arrangements. The brand is now diversifying into Chocolate Café concept, where it would serve exquisite dishes freshly prepared for Saudi locals and expats.
Across the Digital Platforms, the chocolate story is echoed strongly and manifested with imagery and strong verbal vocabulary. You could check out our thoughtful work we have done on Mokaya Social Media.
Iryasa
Singaporean Skin Care Brand. For the SEA markets.
Iryasa is not a cosmetic company. It is not just another skin care corporation. It is a niche brand that puts focus on the ingredients. The brand’s story revolves around the conscious choice of ingredients. The ingredient-centricity is echoed in the brand ethos as “stripped of artifice.”
Across the Digital Media, the simplicity of its products are pronounced clearly. You could check out our simple yet effective work we have done on Iryasa Social Media.
Baidyanath
India’s Most Trusted Ayurvedic Brand
Baidyanath is a 105-year old legacy brand that is highly revered for its Ayurvedic Products and original recipes.
We’ve been working with the brand for 18 months now, strengthening its online presence across Facebook, Instagram and Website Design. Check out the full case study to see how we have taken forward the rich heritage of this brand, and added a flavour of modernism to it.
Baidyanath today stands as a hyper-relevant Ayurvedic brand to the digital audience across the country.