Iryasa
Iryasa is a Singaporean Skin Care brand, with a unique proposition. What makes this brand stand out in a sea of skin care brands, is its simplicity. Check out the branding case study here. Our role as Digital Partner was to establish the brand philosophy and gain consumer trust, on the digital world.
BRAND REACH: SINGAPORE & SEA
SECTOR: HEALTH & BEAUTY - SKIN CARE
SERVICES:
Digital Strategy + Social Media Strategy + Social Media Management + Content Writing ++
Challenge
Strongly Positive was tasked to take forward the Iryasa brand that was built by YF, onto the digital platforms. The modern brand identity was a great starting point but how do we bring more value to the discerning beauty customers of Singapore & SEA?
Approach
Our approach was simple - make the communication so good that people want to share and shop the brand. We sought to leveraging the power of Instagram, by making visual-first content, that set the tone and build a mood for the brand - pre & post launch.
Strong Value
In the skin care category, brands fight for the space of customer wallet. Instead of joining them to fight for sales, we made Iryasa stand out by imparting knowledge and being a friendly, evocative brand that imparts magical, hand-touched feel.
For Strongly Positive, the aim was to create a coherent brand story on digital media, and deep dive the consumer psychology to understand the discourses. It included having a cohesive Digital Strategy at the heart of all social media communication.
We see Digital as only another touch point for your Brand Story. Digital Media has phenomenal power, to reach out to more people, in more places - far more than website, apps and brochures ever can. For Iryasa, our pre-launch strategy was to educate the customers on right way to do Skin Care. And post launch, while pushing the products forth, we maintained the brand story, tonality and consumer connect for maximum conversions.
Invest in Digital Media before you launch. You will have consumer affinity.
SOCIAL MEDIA MARKETING
On Social Media, we chose to work with Instagram, Facebook and Twitter as the mix, with Instagram being the main base for the brand. Our digital marketing endeavours for the brand garnered notable results, such as:
CLIENT TESTIMONIAL
We worked with Strongly Positive for social media content before and after launch. They helped create social media content aligned with our brand philosophy. They came up with ideas on a monthly basis and were open to suggestions and change. They made some interesting grids and always made our feed visually interesting and appealing. The team is good to work with and always willing to listen to new ideas and suggestions.
Sarada Raghavan
Founder & Executive Director, Iryasa