Queen of India
Queen of India is a decade-old, fine-dining restaurant brand in Saudi Arabia. We’ve been working with this iconic brand for over 3 years now. Yellow Fishes, was first approached to do complete Brand Rejuvenation, which you should view in the case study here. Once the brand identity was rejuvenated, we continued strengthening the brand, on Digital Media.
BRAND REACH: Saudi Arabia
SECTOR: Hotels & Restaurants
SERVICES:
Digital Strategy + Social Media Strategy + Social Media Management + Website UI Design ++
Challenge
Queen of India, while a premium hospitality brand, was communicating largely with food visuals on the Digital Media. The brand lacked character, hence they sought a creative partner whose digital expertise ensured they continuously improve their Digital Communication.
Approach
Strongly Positive team developed creative concepts, Copywriting, Digital Design and development of the Social Media Marketing, as well as the Website UI Design. Easier navigation, simpler information hierarchy and subtle animation improved the user experience for visitors.
Strong Value
The sophisticated modern design of the website tangibly positioned Queen of India among the sector leaders. On the social media, the brand now doesn’t only communicate food. But, goes beyond - talks about the heritage of Indian food and Indian culture, in meaningful ways.
For Strongly Positive, the scope of work was to take the brand forward on to Digital Media and Social Media Platforms. Queen of India already had social presence, with little audience engagement. We started with Digital Strategy which defined everything that followed - Website UI Design and managing Social Media Marketing (SMM), among others.
WEBSITE DESIGN
The distinctive design for the website complements visual language of the brand to maintain thematic consistency.
A website that is functional, aesthetically attractive, and complete in messaging - that’s what we go after. Revitalised website for a revitalised brand. The user-centred website design enables visitors to quickly find what they need, - information or reservation, regardless of which page they are on.
The messaging on Website and Social Media Marketing was bi-lingual, with Arabic being prioritised on all platforms. Simplified messaging, with rich visuals, ensure the brand is clearly understood, with no language barriers.
Food is a universal language, and on the social media - pictures speak. So we made sure that the most tempting food shots are used with compelling copywriting across all platforms — Instagram, Facebook and Twitter.
A number of details, like the flow of Instagram grid were used to deliberately narrate a story. Carefully chosen design elements give all communication a unique brand personality. Every website visitor and every visitor of social profiles is left with a feeling of discovery and the desire for more. To make the communication as real as possible, all food shots shown in photos and videos are pictures of real food that is served to the guests.
Strongly Positive sets a new precedent in how a restaurant brand could use Social Media and Digital Media to their advantage.